What is a whitelabel?

A whitelabel is a website produced by one company (Affiliate Program) that other companies or affiliates rebrand to make it appear as if they own it. In other words, it is a clone of a successful website that affiliate programs make available to their affiliates. The website is built using the affiliate’s domain name, logo, colors, and copy, but the functionality and content remain the same as the original site. It is a great opportunity for individual marketers to capitalize on an already successful business model.

Having an amazing-looking whitelabel with killer branding is only half the battle. The site will need a steady stream of visitors in order to generate revenue. Traffic should be the main focus going forward, once the site is up and running. Today, we are going to take a closer look at white labels in the adult niche and explain why you should be utilizing them.

 

Why Use Whitelabels?

There are several reasons why whitelabels are used by companies and affiliates. They can help you utilize your business’s branding to offer a product without investing in programming, design, content, and overhead. They offer more control than a standard landing page for the affiliate with better tracking and statistics. Established websites will benefit from type-in traffic and also avoid some restrictions that the main site might encounter.

Another reason to use whitelabels is to set up niche specific sites. Affiliate programs that offer whitelabel dating sites usually have several different established niches to choose from including: Swingers, Adult, Trans, BDSM, and several others. Webcam programs have similar niche- and gender-specific options that allow you to display only a certain category of models or gender on your website.

 

Benefits

  • Start an affiliate website quickly
  • Take advantage of expert work
  • Design, security, hosting, email marketing, customer service, billing, accounting, all handled by provider
  • Faster innovation
  • Avoid certain blockers and restrictions
  • New models and content on a daily basis
  • Site translated in several languages
  • Purchase traffic from an adult advertising network like JuicyAds.
  • Create social media accounts and share relevant content:  Twitter, Reddit, Tumblr, etc.
  • Place text links, banner ads, and iframes on your existing websites, promoting your white label.
  • Submit press releases about your new site launch
  • Post on forums and comment on blogs
  • Submit branded photos to adult pin sites

 

Disadvantages

  • Not made for SEO
  • No control of content
  • Lower profit margins

 

Companies Offering Whitelabels

Webcams

Dating

 

Example Sites

Webcam

 

Dating

 

Generating Traffic to Your Whitelabel

Traffic is probably the most important aspect of working with a whitelabel. Sure, you have an amazing looking site now, with your branding and customizations, but now you need visitors. There are several different ways to generate traffic to your site, but we will go over the main methods.

 

Conclusion

If you are not using a whitelabel to monetize your traffic, you should be. They are an excellent way to expand your brand into a new market or build a new one from scratch. Delivering a steady stream of visitors to a whitelabel can be very successful, especially with the right niche and traffic.

As the old Chinese proverb says, “The best time to plant a tree was 20 years ago. The 2nd best time is now. The sooner you can get your adult white label up and running the better, as it takes time to convert those visitors into customers. Get started on your first whitelabel site and who knows, maybe in a couple years you’ll be selling your website for big money here on Broker.xxx.