Since my first website negotiation back in 2001, I’ve seen Buyers and Sellers make all sorts of different mistakes. These are what I call the “Deadly Sins of Selling Your Website,” and it’s exactly why you should hire a Broker to handle your website, domain, or business sale.
The single biggest mistake Sellers who want to sell their properties make when they contact me to sell? Grossly overpricing their websites. Two factors motivate a Seller’s pricing the most; One is their lack of knowledge of how to price to sell (resulting in prices higher than the market will bear). The second is if the Seller is highly motivated, resulting in low pricing to trigger a quick sale quickly.
The biggest predicament? A Seller who wants to sell quickly but overprices their property, which results in lost selling opportunities and unrealistic expectations and ultimately – a slow sale, or no sale at all.
It is vital to price your property appropriately. When someone contacts me to sell a property, I can usually tell who has been in business for a long time and who has no idea what they are doing (or has never sold anything before). The easy way to tell? Most Sellers grossly overvalue their property. Very rarely do they take kindly to being told the reality.
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https://www.xbiz.com/pub/xbizworld/2021-08/index.html?page=44